oh...what?

Portfolio Categories: print

LA CONFIDENTia

 

 

Intended as a graphical basis for further printing projects, including to clothing, packaging, and home decor.

 

Having been born and raised in Los Angeles, I decided to collect landmarks around Los Angeles that embodied the unique, fun and historic nature of this city.

 

 

 

La CONFIDENTia is a play on the famous movie title, LA Confidential, and Los Angeles’ historical tie to the Spanish language.

 

At first, I wanted a rough sketch of these locations, to give it a more abstract feel. But my tendency to work with photorealism got the better of me and soon, I was drawing these landmarks with more and more accurate detail. It was also good to work on real paper, with graphite, to draw these landmarks. It was something I had not done in a very long time, due to time constraints.

 

 

   

 

 

Once the drawings were complete, I scanned them and started creating patterns, borders, and icons with them. These are some of the mockups.

 

 

color palette icons icons

 

 

icons icons typography

 

 

badges badges borders

 

patterns poster mockup merchandise mockup

 

 

Project type: Assignment

 

 

Oh What?!

 

 

“Oh What?!” is the pseudo-company/client that I design for or build assignments around. Here, I designed a 40+ page pamphlet with images, captions, articles, etc, showcasing the work I had completed up until that point in the Design Communication Arts (DCA) Certification program.

 

 

 Cover of pamphlet. 

 

 

Here are some sample pages:

 

opening section spread opening section spread

 

 

article spread article spread

 

 

Project type: Assignment

 

Photo Credits: Self

 

 

 

Los Angeles Magazine Mock Cover

 

 

Los Angeles Magazine is a monthly magazine that “covers the people, food, culture, arts and entertainment, fashion, lifestyle, and news that defines Southern California with a signature mix of feature-length writing, service journalism, investigative reporting, and design.”

 

The purpose of the assignment was to recreate a magazine cover based on both the magazine’s style and the instructor’s requirements.

 

When I followed the instructor’s requirements, however, I felt that the cover veered too far from the magazine’s style. So I created a second version of the cover that more closely resembles Los Angeles Magazine’s style guide.

 

 

 

 
Magazine cover, according to instructor’s directions.

 

 

 
Magazine cover, a closer approximation of the magazine’s style guide
 

 

 

Project Type: Assignment

 

Photo credits: William Chow

 

 

 

 

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